When I talk to CEOs, the biggest misconception I hear is this.
Avi, do we need to train our own AI model?
And I have to tell them that is not how any of this works.
Chad, GPT, Claude, Gemini, Deepseek, these models are fixed.
You do not retrain them.
You do not change their core intelligence.
Not even Fortune50 companies get access to the weights inside.
So CEOs ask me, then how do we customize AI for our business?
And the answer is simple.
You teach the model your workflows, your documents, your processes, your internal knowledge.
AI does not replace your team.
It amplifies your team by automating the repetitive 80 percent so your people can focus on the strategic 20 percent.
Once you understand that you do not train AI, you teach AI your business, everything suddenly becomes clearer.
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