Clicks from Google search are dropping by 60%.
Here’s what’s driving it.
When Google shows an AI summary at the top of search results, people stop clicking links.
Before AI summaries, roughly 15% of users clicked organic results.
When AI summaries appear, that drops to around 6%, that is a 60% drop in clicks.
And this isn’t a future problem.
It’s already happening across blogs, SAS sites, e-commerce, and B2B content.
AI isn’t killing search.
It’s replacing clicks with answers.
That’s why SEO in 2026 isn’t just going to be about ranking links anymore.
It’s about visibility inside AI answers and tracking AIdriven traffic.
If search traffic matters to your business, this shift matters right now.
Follow to learn more.
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