When I sit with CEOs, they often ask me, Avi, what are the actual ways we can customize AI for our company?
Here are the only five levers that matter.
Number one, instructions.
This is how you make AI behave like your brand, tone, style, logic.
Number two, context.
Your SOPs, playbooks, case studies, real examples.
This is how AI understands your world.
Number three, retrieval.
Connecting your data, CRM, notes, emails, and reports.
So AI can pull what it needs instantly.
Number four, tools.
This is where AI takes action.
Updating tasks, pulling data, scheduling, and generating reports.
Number five, agents.
Multistep automated workflows.
Analyze, decide, produce, deliver.
This is where real time savings happen.
These five levers are how real companies get ROI from AI.
Cut through the noise. Get a crisp, once-a-week briefing on what actually drives AI ROI: built by operators who have shipped real products.
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